Industry / News
Logitech G PLAY returns September 23, with sim racing on the agenda
The upcoming event promises hardware reveals, but specific sim-racing products should wait for confirmation.

Logitech G has included sim racing in the product-reveal programme for G PLAY on September 23. The event spans PC gaming, consoles and esports, with a global broadcast accompanying activities in Los Angeles, Warsaw and Shanghai. No specific new sim-racing product is named on the current campaign page. [1] [2]
A broadcast and three flagship locations
The company’s July announcement describes three major host cities and twelve regional satellite events. It also outlines hands-on hardware experiences, creator discussions, expert panels and competitive gaming. The format brings product announcements and community events together, rather than presenting a single dedicated racing-hardware launch. [2]
For sim racers following the stream, the relevant distinction is between the overall programme and the racing portion. A broad gaming keynote can contain several unrelated launches; the event’s scale does not establish how many wheels, pedals or other racing accessories will appear.

Los Angeles and Warsaw have public event details
The Los Angeles gathering is listed at 57 Windward Avenue in Venice on September 23, with public attendance information linked from the campaign page. Warsaw’s EXPO XXI programme runs September 22–23 and includes the G Play Connect Counter-Strike 2 tournament with a US$100,000 prize pool. [1]
Shanghai is the third flagship location in the corporate announcement. That release says further local details will follow, while the global broadcast is intended to let audiences follow the reveals without attending a venue. [2]
How to watch the announcements
Logitech directs viewers to its official YouTube channel. Its campaign page currently labels the broadcast start as 9:00 AM PST on September 23. Because the listing uses that time-zone wording during the daylight-saving period, the YouTube event reminder is the clearest way to see the scheduled start in your own location. [1]
The confirmed date gives the sim-racing audience a concrete launch event to follow. Model names, specifications, prices and delivery dates will need to come from the individual announcements. Until those appear, the existing product range and the forthcoming event should remain separate when planning a purchase.
Sources
Official sources checked September 13, 2026.